MARS Cosmetics

Makeup for Everyone

At MARS Cosmetics, we believe beauty is for everyone. From our humble beginnings to becoming India’s most loved makeup brand, our journey has always been about empowering you. We create high-quality, accessible products that let you express your unique self with confidence and creativity. Together, we’re redefining beauty standards — celebrating individuality in every shade, every style, and every story.

2015

Our First Step

Delhi

Our Foundation

27 million +

Products sold in FY'24

300 Cr. +

Our FY'24 Turnover

Our Brand Statement

Makeup for Everyone

At MARS, beauty has no labels, limits, or stereotypes. Our DNA is rooted in celebrating diversity and empowering self-expression — making sure everyone feels seen, valued, and free to be themselves. Inclusivity isn’t a checkbox for us; it’s the very fabric of who we are. With bold ideas and accessible beauty, we’re redefining what it means to feel confident, creative, and unapologetically you.

This is our outlook

Boldly Positive.Fearlessly Creative.Power in Your Hands.Always Mindful

Boldly Positive

We believe beauty should uplift. Every lipstick, every eyeliner, every small step can spark confidence and joy.
Fearlessly Creative

Makeup is about expression, not rules. We experiment, we play, and we inspire you to find your own unique style.
Power in Your Hands

We don’t just sell makeup — we give you the tools to own your look, your story, and your confidence every single day.
Always Mindful

We stay grounded in the realities of our industry, trends, and community — evolving responsibly while creating beauty that lasts.